Recruitment resources

Looking to boost your recruitment?

This page is here to help you. Please use the below Do Something Big campaign tips, messaging and ready-to-go assets to add to your own recruitment activity.

Advertising your jobs 

The Do Something Big campaign brings jobseekers to our website, where they can easily click through to the Find a Job vacancies page. By posting your jobs there, you’ll be putting your roles in front of people who are excited to kickstart a career in early years.

How to post a job advert on Find a Job

We’ve teamed up with DWP’s free job advertising platform, where you can easily add your vacancies. Here’s how to get started:

  1. Head to the Employer | Advertise your jobs website.

2. Create or sign in to your account. It can take up to 2 working days for DWP to approve your account.

3. Choose ‘Education’ as your company type and provide as much information as possible to help the verification process.

4. Fill in the job details. Complete each section with the relevant job information. Ensure you include the term ‘early years’ in the job title for better visibility. And then select ‘Education jobs’ for the job category.

5. Once all fields are completed, click ‘Post Job’ at the bottom of the page. Your job vacancy will go live for 30 days but can be re-posted if you need to extend it.

Visit Employer help and advice if you need any further support.

For apprenticeship adverts, you can also use the Creating an apprenticeship advert as an employer – GOV.UK guide.

Audience Factsheet

Use this audience factsheet, which has insights and suggested messages for each audience group, to make your recruitment resonate with a variety of candidates.

Link to Early Years Careers from your website

Link to us and show potential applicants how rewarding a career in early years can be! Early Years Careers is the perfect starting point for those exploring the sector. By adding our link to your site, you’ll help spread the word about the exciting opportunities in early education.

Campaign resources

The key success of this campaign is helping people realise that a career in early years could be the perfect fit for them.

Feel free to download and utilise the assets below to support and enhance your own recruitment activity. 

Social media graphics
A woman looking at a young boy in a superhero costume. Words saying 'superheroes need sidekicks, that's where you fly in.' is above them. Below them it says 'Do something BIG. Work with small children'.

Superheroes social media – 1×1 (JPG, 650KB)

A woman looking at a young boy in a superhero costume. Words saying 'superheroes need sidekicks, that's where you fly in.' is above them. Below them it says 'Do something BIG. Work with small children'.

Superheroes social media – 9×16 (JPG, 344 KB)

A smiling woman holding a baby. Below them it says 'Do something BIG. Work with small children'.

Daily grin social media – 1×1 (JPG, 606 KB)

A smiling woman holding a baby. Below them it says 'Do something BIG. Work with small children'.

Daily grin social media – 9×16 (JPG, 304 KB)

A man sat on a stool reading a book to children sat on the floor. Below them it says 'Do something BIG. Work with small children'.

Imagination social media – 1×1 (JPG, 465 KB)

A man sat on a stool reading a book to children sat on the floor. Below them it says 'Do something BIG. Work with small children'.

Imagination social media – 9×16 (JPG, 290 KB)

A woman and a young child in a stripy hat looking down at some plants. Below them it says 'Do something BIG. Work with small children'.

Sowing seeds social media – 1×1 (JPG, 446 KB)

Editable social media graphics

You can add your own copy and images to these .png files of our branded social assets, pick from a variety of colours and image block shapes:

Videos and reels
QR code

You can add our Do Something QR code to your communications. It will link directly to the Early Years Careers website. Pick from a variety of colours:

Leaflet

Click on the image to download our leaflet that breaks down the different roles in the early years sector. This can be handed out at events to engage potential candidates and support discussions during career fairs and outreach activities.

Do Something Big leaflet image

Do Something Big leaflet

Social media

We’d love to see you use #EarlyYearsCareers and #DoSomethingBig across your own social channels. Please tag the DfE using the following handles: 

Apprenticeship support for schools and colleges  

The Careers and Enterprise Company’s Apprenticeship Support Knowledge (ASK) Programme offers free, expert guidance to schools and colleges to promote apprenticeships and T Levels.

Request a Career Starter Apprenticeship session using this form on the ASK website. The sessions are aimed at helping to inspire and inform students about pathways in the early years sector.

Childcare Choices resources

Childcare Choices aims to make parents aware of the financial support on offer to help them with the cost of childcare.

Visit the Childcare Choices provider resources page for information to help you communicate the childcare offers and the expansion of early education entitlements. 

Celebrate early years with us

It’s your time to shine! We’re always looking for stories from early years educators to highlight and celebrate the incredible work happening in early years. If your provision or a particular staff member would like to be featured in our communications activity, please reach out to us at earlyyears.careers@education.gov.uk with information on your story or case study nominations.

Feedback  

We hope our campaign is helping to support your recruitment efforts. But if there’s any additional resources you’d like to see, please let us know as we’d love to hear from you. Share any feedback and let us know how you’re using the resources by dropping us a line at: earlyyears.careers@education.gov.uk.